Editorial Standards
Why We Do This Differently
We actually used what we’re writing about. We do that because we’re tired of generic “reviews” that read like they were copied from press releases, guides written by people who clearly haven’t done what they’re advising, or comparison articles that just rehash the same surface-level features.
Our approach is simple: if we’re going to write about something, we’re going to actually test it, and understand it first.
How We Create Our Content
When we’re reviewing platforms, writing guides, creating comparisons, or covering industry news, everything starts with real experience.
For platform reviews: We use the services for at least a month before writing anything. Not a week, not a few days of casual browsing. A full month of active use to understand if something actually works or if it’s just good at making you think it works.
For guides and advice articles: Our writers draw from their own experiences and common problems they’ve encountered. When we write about “how to write a better profile,” it’s because we’ve tested different approaches and seen what actually gets responses.
For comparison articles: We’ve actually used the platforms we’re comparing, often side-by-side during the same time period. We’re comparing real user experiences.
Here’s what our process looks like:
We create complete, honest profiles using real photos and information
We actively use platforms like actual users (not like researchers)
We pay for premium features to test if they’re worth the money
We track our matches, response rates, and actual meetups
We contact customer service with real problems
We test advice and strategies in real-world situations
We document everything with screenshots and data
The Money Thing
We make money when people sign up for services through our links.
That doesn’t determine what we write or recommend. Our income comes from being helpful, not from pushing expensive services that suck.
If we think a service is overpriced garbage, we’ll tell you. The same goes for our guides and advice. We’re not going to recommend strategies that don’t work just because they sound good or get clicks.
What We Actually Look For
We care about results, specifically, whether the service helps you for good.
For platform reviews:
Real user base: Are the profiles real people or mostly bots and inactive accounts? We track response rates and profile quality to figure this out.
Value for money: If a platform charges $30/month, it better deliver $30/month worth of results. We calculate cost-per-match and cost-per-date to see if premium features are worth it.
Safety and privacy: Dating platforms know a lot about you. We check their privacy policies, test their verification systems, and see how well they handle fake profiles and harassment.
Does it actually work: This is the big one. After a month of testing, did we meet people we wanted to see again? Did conversations lead to dates? Did the platform do what it promised?
For guides and advice content:
Real-world applicability: Does this advice actually work when you try it? We test strategies ourselves before recommending them.
Practical value: Can someone actually implement this advice, or is it too vague to be useful?
Honest about limitations: Not every strategy works for every person. We’re upfront about when advice might not apply to your situation.
When We Screw Up
We’re human, we make mistakes. Features change, pricing gets updated, companies get bought by other companies, and dating advice that worked last year might not work today. When we get something wrong, we fix it fast and tell you what we changed.
If it’s a small update (like a price change), we just update the article and note when it was last modified. If it’s a big error that might have affected your decision, we put a correction notice at the top of the article so you can’t miss it.
Found a mistake in one of our articles? Email us. We actually read our email and respond to corrections, usually within a day or two.
What We Don't Do
We don’t publish content based on press releases or marketing materials. We don’t copy content from other sites and rewrite it with different words. We don’t let companies pay us to write positive reviews or bury negative ones.
We also don’t pretend to be experts on every topic. Our team has tested hundreds of services and tried countless strategies, but we’re mostly heterosexual people in major US cities. If a platform is specifically designed for LGBTQ+ users or works differently in rural areas, we’ll either find writers with that experience or clearly note the limitations of our perspective.
The Bottom Line
Services are a business, and so are we. But our business model only works if we help you find platforms and strategies that actually work for you. Recommending shitty services or useless advice might make us money in the short term, but it kills our credibility and our traffic in the long run. We’re trying to be something different.